IF YOU DON'T LIKE CHANGE: General Eric Shinseki, Ret.

If you don’t like change,
you are going to like
irrelevance even less.

- General Eric Shinseki, Retired *




General Shinseki revamped the way American fighting forces are structured to make them more effective in urban terrain.

His ideas were denounced widely for years by military colleagues and political leaders.

But gradually those leaders woke up to the new threats and realities facing America. Shinseki’s ideas slowly began to gain traction and respect. The old ways had grown irrelevant.

What are you seeing that might someday make what you are doing now irrelevant?

What are you suggesting that needs to be re-imagined and replaced?


Carl Francis
610.640.4600 ex 1


* Four-star General Eric Shinseki, born in Hawaii to an American family of Japanese ancestry, grew up on a sugar plantation, and was inspired by three uncles who served in the 442nd Infantry Regiment, a unit of Japanese Americans that became one of the most decorated fighting units in U.S. history.

Shinseki later graduated from the U.S. Military Academy at West Point (B.S.), Duke University (Masters), the U.S. Army Command and General Staff College, and the National War College.

Shinseki served two combat tours in Vietnam, earning two Bronze Stars for Valor and three Purple Hearts. During his second tour, he stepped on a land mine which blew the front off one of his feet; after a year recovering, he returned to active duty in 1971. He went on to serve in the Pacific, Europe and many other command assignments. In 1999, he became the Army's 34th Chief of Staff.

When he retired from the military, General Shinseki was the highest-ranked Asian American in U.S. history and the highest-ranked Japanese American. In 2008, he was appointed by President Barack Obama to become the Secretary of Veteran Affairs.