Jim Collins on Greatness


Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice and discipline.

— Jim Collins*

IF BEING SEEN AS A GREAT LEADER OR A GREAT COMPANY matters to you, then this might be worth thinking about.

Courtesy Egonzender

Collins' research shows repeatedly that the choices we make about how we lead our company and its people — and how we manage ourselves — really matter. Really.

Okay. Then to be seen as great, what should we do differently? Perhaps that's the challenge.

What should you re-consider? The way you think, plan and act? The way you lead? The example you set? What you ask of your people? Your focus on results first and on people, process, or planning second?


*Jim Collins is a business consultant, author,and lecturer on company sustainability and growth. His best known books are Good to Great and Built to Last. Watch a one-minute video clip by Collins on Greatness.