Great leaders know how to make
ambitious goals look doable.
— John P. Kotter
I once watched a CEO give his Marketing Director a goal that was not only ambitious… it was unachievable.
The Marketing Director knew immediately the goal was impossible, especially without more resources. And so he failed... but not a year later when the numbers were in. Beginning right at that moment.
I believe leaders have great responsibilities in setting and giving out goals. Here are three: first, make the goals realistic and understandable; second, invest the time to help your people understand how to successfully meet them; and third, monitor and support them fully in doing so — not just at first, but throughout the entire year.
Doing these three things, according to John Kotter, are signs of a great leader... and are a very good strategy to make your organization grow.
JOHN P. KOTTER IS A WORLD-RENOWNED AUTHORITY ON CHANGE AND LEADERSHIP
Kotter is Professor of Leadership Emeritus at the Harvard Business School; a New York Times best-selling author; chairman of Kotter International (a management consulting firm based in Seattle and Boston); and a well-known thought leader in the fields of business, leadership, and change.