SPEED IS THE ESSENCE OF WAR.
Take advantage of the enemy's unpreparedness.
— Sun Tzu, Chinese General (circa 490 BC)
SPEED IS A POWERFUL BUSINESS STRATEGY 2,000 YEARS LATER.
Speed is how quickly you act.
But speed is possible only when you — as the leader — are prepared, and when your people are ready.
Imagine doing things faster than others: thinking; deciding; seeing new trends; spotting new opportunities; or getting to market first.
What an advantage speed would give you.
SUN TZU WAS A CHINESE GENERAL, MILITARY STRATEGIST AND PHILOSOPHER IN ANCIENT CHINA and was revered as a legendary historical figure.
Sun Tzu's origins are uncertain. Traditional historians dated his lifetime to 544–496 BC.
Sun Tzu's work has been praised and employed throughout East Asia since its writing.
Two thousand years later, The Art of War has grown in popularity and has seen practical use in Western society as well. It continues to influence many competitive endeavors in Asia, Europe, and America including culture, politics, business, sports, and modern warfare.